Google Produces Incredible Recent results for Window Installation Companies
When it comes to marketing, everything you do should measurably produce results. There are a lot of factors that go into getting solid results including business niche or marketplace, as well as the tips and strategies I am detailing are a fantastic method for Toronto Lead Generation to find out solid, measurable growth. Toronto Lead Generation
We’re experienced with our Toronto Leads generation clients INCREDIBLE results! From 5-10 high-quality leads per week to tripling our clients sales from $50,000 to $150,000 in the still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are really the 20th century way of gaining exposure and lead generation for window replacement businesses.
These antiquated old ways of advertising are all Interruption Advertising, and therefore you are trying to Interrupt as many folks as possible with your message and hopefully you get a few that are interested.
These methods are archaic at attracting the interest of potential clients and are wasteful in comparison to Google AdWords.
There is no greater way to find a quality local lead than if somebody from your local area:
Does a Search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it can and business niche)
Finds your ad at the top of the page
Clicks on your ad
And then one minute later calls your small business
Someone searching for your business on Google is more likely looking to hire you on the area or maybe within a week.
They are searching on Google simply because they need your services at this time and are much further along from the buying process than someone who you are trying to prospect with “Interruption Advertising”.
Anybody which has ever been involved in any sort of sales or marketing sees that there is a HUGE difference between if somebody is searching for you, finds you, and calls you…
Rather than you trying to prospect or “cold call” or “interrupt” people who have your advertising.
There is certainly simply no comparison in the quality of the lead.
Possibly the Best Advertising Platform Ever.
Advertising on the search engines is 100% and completely measurable so you'll know EXACTLY what your roi (ROI) is which is unlike many other forms of marketing like TV and Billboards.
Google AdWords (Google’s advertising platform) is the foremost thing that ever became of the advertising world and business owners because you have an incredibly powerful tool to use.
Google AdWords advantages of beautifully executed timing when delivering ads to folks who are already trying to find your glazing business, delivering you transparent window installation/replacement and window repair to generate leads results while you can track what exactly your return on investment is.
There are lots of entrepreneurial business owners which have built multimillion dollar businesses using Ppc as their primary means of generating new business.
There is really nothing else like it these days. If there was, trust me, I would be using it and suggesting that you simply do too.
Generating Leads Online with Google AdWords
What people need to realize up front is that Google makes over 90% of the company's money through AdWords.
Google does not make their money through organic search engine results or SEO (on SEO later). Thus, Google WANTS one to advertise and they would love you to get good results so that you keep spending a growing number of money on advertising year after year after year.
MYTH: “Ya, but no person clicks on the top ads…”
A lot of businesses and professionals which i have worked with over the this misconception that nobody clicks on the ads that appear near the top of search results.
This couldn’t be further from the truth. It’s true that a lot of people click the first or second organically generated result. However, in accordance with a recent eConsultancy survey “41% of people didn’t even realize these folks were clicking on ads in those first 3-5 results”.
Furthermore, you only need a small percentage of people to select your ad to get more leads than you can handle.
If you believe that nobody clicks on ads and so are unwilling to make the purchase of a strong AdWords campaign, you’re cutting yourself off from a huge source of solid to generate leads.
SEO vs AdWords
Search engine optimisation (SEO) is a good longer-term advertising strategy since it takes a lot of time, money, and to organically rank highly in search results on the internet for any valuable keyword.
For instance, let’s say you’re a lawyer that is fresh out of law school, you’ve moved to a city or town and are looking to get established. I’ve got not so good news for you, you’re probably going to fail at ranking on top of search results through SEO.
Why is that? Because every other lawyer in your town or city that is certainly practicing in the same division of law as you is doing the exact same thing!
Chances are those other lawyers or law offices are already established and possess been running a strong SEO campaign for many years. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are many examples of business owners that spent $1,000s a month on SEO more than a year and still failed to rank in the five results on page 1 (this is how most of the traffic is) of Google for desired keyword.
If these companies would have taken that same money and invested it into Adwords, they would have received new leads and new clients from the start!
Which means they would barely have come with your own money because they could have turned money in the first month after which just reinvested those profits.
WARNING: What Happens When (not “If”) Google Changes It’s SEO Algorithm?
Think of it… Would you rather pay $1,000 each month for a year simply to “possibly” get on page one for your desired keyword… And then if Google changes their SEO algorithm again you could lose it all overnight without any warning!
… Or, do you prefer to instantly attend the top of the search results for Countless different keyword variations (not simply a couple of keywords just as in SEO)… And have new leads and new clients coming in your door straight away?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I enjoy working on Google AdWords over any other form of advertising media since you run a simple test campaign for about a week, spend just one or two hundred dollars, and see instant results.
When that particular week test is conducted, you’ll have a ton of data telling you what keywords worked, how many clicks you got, how many leads came in, and just how many new signed clients you've got retained for the money spent.
From that point you can refine your AdWords campaign further by continuing to split-test ads and deciding the amount you want to expand your campaign.
By way of example if you spend $1,000 and also you make back $5,000… Well then the next month you may well want to spend $5,000 to make back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, which can be expensive formats that you can spend $10,000s and be clueless to how poorly or well your ad did.
In order to see serious results that are reliable and measurable, you have to be on AdWords.
AdWords may be the KING of Local Advertising
Google LOVES local businesses and they supply you with a huge advantage when advertising on their own platform.
How to Use The local Advantage
First off, Google permits you to integrate your Google Plus Local account along with your AdWords account. Therefore when people from your specific geographic area are searching, your ad will probably be much bigger than other ads together with your phone number and address at that time in the ad!
It could be an old adage along with the world of internet marketing, size is important. If the ad is bigger, people are going to notice first, if the ad is well formatted they’re likely to read the details, so you know what they’re going to probably do next?
They’re likely to click on it!
Because you’re local, your location information is going to can be found in the ad (when you integrate your Google local account). You’re likely to see a much bigger boost in leads contacting you and making appointments for the services.
NOTE: Above image can be an example of a client of mine and you will see his one ad is nearly 3x the size one other ads. Really, how do they compete?
So by simply taking the time to properly integrate your Google Local account, you’re gonna see an increase in business!
Why Most Companies FAIL at AdWords
Another key element to the success of the campaign is split testing multiple ads to find the ones that get the particular highest click through rate (CTR).
Most business owners that try to do Adwords on their own fail because they don’t have a good high converting squeeze page (more on that soon) and/or they haven't yet split tested multiple ads to boost their click through rate.
Google would really reward you to have a rock solid AdWords campaign which is getting lots of clicks!
If the ad is generating a lot of clicks that will your business through Google Adwords Toronto Lead Generation they will give you a cheaper cost-per-click (CPC)… rewarding you to have great ads which might be getting lots of clicks given it tells Google you are relevant to the searcher.
Basically the more clicks your ad gets, the less you have to pay each click. Pretty amazing isn’t it.
3 Common errors to Avoid
If you’re aboard and are ready to provide your AdWords campaign a person's eye and care it deserves, there are still some things I feel you ought to be implementing and some bad habits I want you to avoid.
First thing’s first: If someone else clicks on your ad, what page/website will you send them to?
You could be thinking that you’ve spent a ton of money on a slick looking, informative website that’s an ideal place to send your traffic and bring in clients. Right?
It seems like a reasonable idea, and it’s actually bad idea because truth be told, you’re far more likely to lose clients if you’re routing all of your ad traffic to your main website!
You MUST send AdWords website visitors to a “landing page”. Yes, you need to have one of those single page, simple, easy to read landing pages that invites the chance to take action now.
Why? Because you have 8 seconds before you lose your prospects attention!
That’s right, based on a recent Microsoft study, our attention spans have dropped from an average of 12 seconds to eight seconds, and for comparison a Goldfish comes with an attention span of 9 seconds.
Thus your “landing page” has to get the person that clicked on your ad to take some action right away before they get depressed by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping in their office…
If your traffic is being routed on your main website, you have a constant risk of that visitor never taking action! That’s right, they didn't:
1. Pick up the product
2. Fill out an e-mail form
You just lost a possible client.
High-converting landing pages are specially designed using a proven template to obtain your prospects to do one thing… Pick up the phone and call you now!
So remember, three important mistakes to stop making in your marketing are unable to:
3. Split test your ads. Sure, you could be getting some clicks, you may be seeing some incoming business, and that doesn’t mean you couldn’t be doing regular better!
4. Start using a high-converting landing page. Your slick, expensive looking main web site is not enough to draw in new clients to your practice. A landing page is essential for getting those people looking to retain the services you receive to pick up the phone and in actual fact schedule an appointment.
5. Setup your AdWords campaign correctly. That one I mention in passing as being a mistake only as it can impact your results. Proper campaign setup is vital to the success of your respective campaign.
As you may have noticed by now, I love Google. I like their AdWords platform as well as the infinite amount of potential it gives you.
Google: Biggest, Best, & Growing
Google, for very good reason, has become the largest search engine optimization in the world. It offers entry to an unprecedented volume of information, and it also is among the most number one way for businesses for generate leads - and this is so true for the Toronto Lead Generation companies we use.
All you need to do is start to see the growth chart going back 10 years to see this.
You may have been able to ignore the possibilities that Google brought in 2008, and maybe in 2009, and when you see their rate of growth double and triple within the last few years alone.
You need to realize that Google is here to stay, and is probably only going to get bigger and better at the things they're doing by implementing new advancements to AdWords.
Within this day and age, if you fail to perform Google, you’re probably going to stay behind. Here’s to your future success! Toronto Lead Generation